2020 04 | Understanding Comping Strategies
2020 03 | The Argument for Investing in a Mobile App
2020 02 | Measuring the Effect of Demand Marketing Programs
2020 01 | An Alternative Approach to Marketing Plan Development
2019 12 | Lessons From Visiting Over 900 Casinos
2019 07 | Building a Quality Hotel Experience
2019 06 | Rethinking the Premium Players Lounge
2019 05 | Rethinking Food & Beverage
2019 02 | The Road to Sports Betting
2018 07 | An Introduction to Sports Betting Organizations
2018 05 | If PASPA is Repealed, Then What?
2013 09 | Marketing Strategies That Get Results
2012 06 | How to Catch and Keep the Big Fish
2012 05 | Rethinking the Three-Tiered Rewards Program
2011 10 | How to Increase Gaming Revenue in an Economic Downturn
2011 05 | Emerging Issues in the Use of Free Play
2010 09 | Putting Problem Gambling in Perspective
2010 06 | Rapid Customer Feedback
2009 11 | Now is the Time to Prepare the Annual Marketing Plan
2009 09 | Improving the RFP Process
2009 07 | Don't Shoot the Messenger
2009 04 | Examining the Value of Free Play
2009 01 | Components of the Marketing Audit
2008 08 | The Six Audiences of Casino Advertising
2008 06 | Developing More Effective Promotions
2008 04 | The Complexity of Bonus Point Promotions
2008 02 | Happy Employees Make for Happy Customers
2008 01 | A General Manager's Eye View of the Casino
2007 12 | Integrating a Nightclub at Your Gaming Property
2007 11 | Measuring Slot Handle Performance
2007 10 | Planning for a new Buffet
2007 09 | Ten Ways to Make Your Rewards Program More Successful
2007 08 | Time is the Enemy of the Player
2007 07 | Adherence to Leadership Principles
2007 06 | How to Calculate the Player Reinvestment Rate
2007 05 | Making Nightclubs Work
2007 04 | What Can We Learn from Macau?
2007 03 | "New and Better" Works
2007 02 | The True Cost of Marketing
2007 01 | Designing a Tiered Player Rewards Program
2006 12 | What Players Really Want
2006 11 | The Challenges of Developing a Casino Resort
2006 10 | The Changing Role of the Casino Hotel
2006 09 | The Changing Face of Casino Marketing Programs
2006 08 | Striving for the Highest Standards in Casino Design
2006 07 | Ten Ways to Make Entertainment Profitable
2006 06 | The Coming of the Entertainment Superstore
2006 05 | Designing the Right Amenity Mix
2006 04 | Build Your House out of Bricks
2006 03 | Change is Bad, Change is Good
2006 02 | Taming the Marketing Beast
2006 01 | Why Expansion Projects Falter
2005 12 | What Makes a Casino Comfortable
2005 11 | Rising Gas Prices and the Possible Effects on Casino Visitation
2005 10 | The Benefits and Challenges of Master Planning
2005 09 | Be the Best Locals Casino You Can Be
2005 08 | E-Marketing to Casino Customers
2005 07 | Designing Effective Prospect Mail Programs
2005 06 | The Best Way to Communicate with Your Customers
2005 05 | Casino Restaurant Pitfalls
2005 04 | The Problem with Host Programs
2005 03 | Creating the Right Player Reinvestment Strategy
2005 02 | The Marketing Dashboard
2005 01 | The Socio-Economic Impact Study as a Tool for Casino Development
2004 12 | Harnessing Demographic Software to Improve Casino Marketing
2004 11 | Lessons from the Airline Industry
2004 10 | Customer Service Measurement Tools
2004 09 | Common Mistakes in Market Research
2004 07 | Selecting the Appropriate Ad Agency
2004 06 | First, Get the Product Right
2004 05 | Player Incentives: Don't Give the House Away
2004 04 | Delivering Outstanding Customer Service
2004 03 | Effective Billboard Design
2004 02 | Building Effective Promotions
2004 01 | Marketing's Role in the Design of the New Casino
2003 12 | But Did the Casino Make Any Money?
2003 11 | The Marketing Audit
2003 10 | A Behavior Based Approach to Market Segmentation
2003 09 | Must Be Present To Win
2003 08 | It's Labor Day, Again?
2003 07 | Vegas is Not the Competition
2003 06 | Dispelling the Myths of Cash Back
2003 05 | Database Segmentation Analysis
2003 04 | The Marketing Systems Manager
2003 03 | I Want a New Club
2003 02 | Mass Mail Versus Smart Mail
2003 01 | Choosing a Competitive Business Strategy
2002 12 | Bus Programs and the Abandonment of Common Sense
2002 11 | Understanding the Marketing Mix
2002 10 | Understanding Your Customers Through Market Research
2002 09 | Building a Successful Marketing Organization
2002 08 | The Allure and Loathing of the Big Promotion
2002 07 | And the Reason You Gave Me This Shirt Was . . . ?
2002 06 | The Dangers of Marketing Cheap
2002 05 | The Casino Marketing Plan: Objectives, Strategies and Tactics | Part 3
2002 04 | The Situation Analysis | Part 2
2002 03 | Developing a Casino Marketing Plan that Works | Part 1
2002 02 | You Can't Manage What You Can't Measure