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Advertising requires specific objectives and sound strategies. A key element of advertising strategy is to understand who the audience is. It is therefore incumbent on casino marketers to fully understand those audiences and craft advertising strategies that target each of them.

Andrew Klebanow

Indian Gaming Magazine 

August, 2008

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2021 4 | The Great Experiment

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2021 6 | Emerging Trends in the Gaming Industry

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2021 7 | Managing Customer Expectations in 2021

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2021 8 | Another Lesson from the Pandemic

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2021 1 | Lessons From 2020

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2020 11 | Rethinking Smoking Policies During A Pandemic

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2020 10 | An Introduction to Online Gaming

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2020 09 | Rethinking Market Research in the Era of Covid-19

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2020 06 | Marketing Strategies for the New Era

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2020 04 | Understanding Comping Strategies

2020 03 | The Argument for Investing in a Mobile App

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2020 02 | Measuring the Effect of Demand Marketing Programs

2020 01 | An Alternative Approach to Marketing Plan Development

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2019 12 | Lessons From Visiting Over 900 Casinos

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2019 07 | Building a Quality Hotel Experience

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2019 06 | Rethinking the Premium Players Lounge

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2019 05 | Rethinking Food & Beverage

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2019 02 | The Road to Sports Betting

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2018 07 | An Introduction to Sports Betting Organizations

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2018 05 | If PASPA is Repealed, Then What?

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2013 09 | Marketing Strategies That Get Results

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2012 06 | How to Catch and Keep the Big Fish

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2012 05 | Rethinking the Three-Tiered Rewards Program

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2011 10 | How to Increase  Gaming Revenue in an Economic Downturn

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2011 05 | Emerging Issues in the Use of Free Play

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2010 09 | Putting Problem Gambling in Perspective

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2010 06 | Rapid Customer Feedback

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2009 11 | Now is the Time to Prepare the Annual Marketing Plan

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2009 09 | Improving the RFP Process

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2009 07 | Don't Shoot the Messenger

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2009 04 | Examining the Value of Free Play

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2009 01 | Components of the Marketing Audit

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2008 08 | The Six Audiences of Casino Advertising

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2008 06 | Developing More Effective Promotions

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2008 04 | The Complexity of Bonus Point Promotions

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2008 02 | Happy Employees Make for Happy Customers

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2008 01 | A General Manager's Eye View of the Casino

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2007 12 | Integrating a Nightclub at Your Gaming Property

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2007 11 | Measuring Slot Handle Performance

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2007 10 | Planning for a new Buffet

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2007 09 | Ten Ways to Make Your Rewards Program More Successful

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2007 08 | Time is the Enemy of the Player

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2007 07 | Adherence to Leadership Principles

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2007 06 | How to Calculate the Player Reinvestment Rate

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2007 05 | Making Nightclubs Work

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2007 04 | What Can We Learn from Macau?

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2007 03 | "New and Better" Works

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2007 02 | The True Cost of Marketing

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2007 01 | Designing a Tiered Player Rewards Program

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2006 12 | What Players Really Want

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2006 11 | The Challenges of Developing a Casino Resort

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2006 10 | The Changing Role of the Casino Hotel

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2006 09 | The Changing Face of Casino Marketing Programs

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2006 08 | Striving for the Highest Standards in Casino Design

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2006 07 | Ten Ways to Make Entertainment Profitable

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2006 06 | The Coming of the Entertainment Superstore

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2006 05 | Designing the Right Amenity Mix

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2006 04 | Build Your House out of Bricks

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2006 03 | Change is Bad, Change is Good

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2006 02 | Taming the Marketing Beast

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2006 01 | Why Expansion Projects Falter

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2005 12 | What Makes a Casino Comfortable

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2005 11 | Rising Gas Prices and the Possible Effects on Casino Visitation

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2005 10 | The Benefits and Challenges of Master Planning

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2005 09 | Be the Best Locals Casino You Can Be

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2005 08 | E-Marketing to Casino Customers

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2005 07 | Designing Effective Prospect Mail Programs

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2005 06 | The Best Way to Communicate with Your Customers

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2005 05 | Casino Restaurant Pitfalls

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2005 04 | The Problem with Host Programs

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2005 03 | Creating the Right Player Reinvestment Strategy

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2005 02 | The Marketing Dashboard

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2005 01 | The Socio-Economic Impact Study as a Tool for Casino Development

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2004 12 | Harnessing Demographic Software to Improve Casino Marketing

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2004 11 | Lessons from the Airline Industry

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2004 10 | Customer Service Measurement Tools

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2004 09 | Common Mistakes in Market Research

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2004 07 | Selecting the Appropriate Ad Agency

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2004 06 | First, Get the Product Right

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2004 05 | Player Incentives: Don't Give the House Away

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2004 04 | Delivering Outstanding Customer Service

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2004 03 | Effective Billboard Design

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2004 02 | Building Effective Promotions

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2004 01 | Marketing's Role in the Design of the New Casino

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2003 12 | But Did the Casino Make Any Money?

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2003 11 | The Marketing Audit

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2003 10 | A Behavior Based Approach to Market Segmentation

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2003 09 | Must Be Present To Win

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2003 08 | It's Labor Day, Again?

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2003 07 | Vegas is Not the Competition

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2003 06 | Dispelling the Myths of Cash Back

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2003 05 | Database Segmentation Analysis

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2003 04 | The Marketing Systems Manager

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2003 03 | I Want a New Club

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2003 02 | Mass Mail Versus Smart Mail

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2003 01 | Choosing a Competitive Business Strategy

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2002 12 | Bus Programs and the Abandonment of Common Sense

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2002 11 | Understanding the Marketing Mix

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2002 10 | Understanding Your Customers Through Market Research

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2002 09 | Building a Successful Marketing Organization

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2002 08 | The Allure and Loathing of the Big Promotion

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2002 07 | And the Reason You Gave Me This Shirt Was . . . ?

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2002 06 | The Dangers of Marketing Cheap

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2002 05 | The Casino Marketing Plan: Objectives, Strategies and Tactics | Part 3

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2002 04 | The Situation Analysis | Part 2

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2002 03 | Developing a Casino Marketing Plan that Works | Part 1

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2002 02 | You Can't Manage What You Can't Measure