Andrew Klebanow

Indian Gaming Magazine 

August, 2008

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2019 12 | Lessons From Visiting Over 900 Casinos

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2019 07 | Building a Quality Hotel Experience

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2019 06 | Rethinking the Premium Players Lounge

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2019 05 | Rethinking Food & Beverage

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2019 02 | The Road to Sports Betting

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2018 07 | An Introduction to Sports Betting Organizations

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2018 05 | If PASPA is Repealed, Then What?

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2013 09 | Marketing Strategies That Get Results

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2012 06 | How to Catch and Keep the Big Fish

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2012 05 | Rethinking the Three-Tiered Rewards Program

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2011 10 | How to Increase  Gaming Revenue in an Economic Downturn

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2011 05 | Emerging Issues in the Use of Free Play

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2010 09 | Putting Problem Gambling in Perspective

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2010 06 | Rapid Customer Feedback

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2009 11 | Now is the Time to Prepare the Annual Marketing Plan

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2009 09 | Improving the RFP Process

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2009 07 | Don't Shoot the Messenger

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2009 04 | Examining the Value of Free Play

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2009 01 | Components of the Marketing Audit

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2008 08 | The Six Audiences of Casino Advertising

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2008 06 | Developing More Effective Promotions

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2008 04 | The Complexity of Bonus Point Promotions

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2008 02 | Happy Employees Make for Happy Customers

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2008 01 | A General Manager's Eye View of the Casino

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2007 12 | Integrating a Nightclub at Your Gaming Property

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2007 11 | Measuring Slot Handle Performance

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2007 10 | Planning for a new Buffet

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2007 09 | Ten Ways to Make Your Rewards Program More Successful

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2007 08 | Time is the Enemy of the Player

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2007 07 | Adherence to Leadership Principles

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2007 06 | How to Calculate the Player Reinvestment Rate

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2007 05 | Making Nightclubs Work

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2007 04 | What Can We Learn from Macau?

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2007 03 | "New and Better" Works

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2007 02 | The True Cost of Marketing

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2007 01 | Designing a Tiered Player Rewards Program

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2006 12 | What Players Really Want

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2006 11 | The Challenges of Developing a Casino Resort

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2006 10 | The Changing Role of the Casino Hotel

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2006 09 | The Changing Face of Casino Marketing Programs

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2006 08 | Striving for the Highest Standards in Casino Design

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2006 07 | Ten Ways to Make Entertainment Profitable

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2006 06 | The Coming of the Entertainment Superstore

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2006 05 | Designing the Right Amenity Mix

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2006 04 | Build Your House out of Bricks

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2006 03 | Change is Bad, Change is Good

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2006 02 | Taming the Marketing Beast

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2006 01 | Why Expansion Projects Falter

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2005 12 | What Makes a Casino Comfortable

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2005 11 | Rising Gas Prices and the Possible Effects on Casino Visitation

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2005 10 | The Benefits and Challenges of Master Planning

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2005 09 | Be the Best Locals Casino You Can Be

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2005 08 | E-Marketing to Casino Customers

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2005 07 | Designing Effective Prospect Mail Programs

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2005 06 | The Best Way to Communicate with Your Customers

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2005 05 | Casino Restaurant Pitfalls

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2005 04 | The Problem with Host Programs

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2005 03 | Creating the Right Player Reinvestment Strategy

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2005 02 | The Marketing Dashboard

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2005 01 | The Socio-Economic Impact Study as a Tool for Casino Development

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2004 12 | Harnessing Demographic Software to Improve Casino Marketing

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2004 11 | Lessons from the Airline Industry

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2004 10 | Customer Service Measurement Tools

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2004 09 | Common Mistakes in Market Research

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2004 07 | Selecting the Appropriate Ad Agency

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2004 06 | First, Get the Product Right

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2004 05 | Player Incentives: Don't Give the House Away

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2004 04 | Delivering Outstanding Customer Service

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2004 03 | Effective Billboard Design

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2004 02 | Building Effective Promotions

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2004 01 | Marketing's Role in the Design of the New Casino

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2003 12 | But Did the Casino Make Any Money?

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2003 11 | The Marketing Audit

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2003 10 | A Behavior Based Approach to Market Segmentation

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2003 09 | Must Be Present To Win

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2003 08 | It's Labor Day, Again?

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2003 07 | Vegas is Not the Competition

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2003 06 | Dispelling the Myths of Cash Back

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2003 05 | Database Segmentation Analysis

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2003 04 | The Marketing Systems Manager

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2003 03 | I Want a New Club

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2003 02 | Mass Mail Versus Smart Mail

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2003 01 | Choosing a Competitive Business Strategy

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2002 12 | Bus Programs and the Abandonment of Common Sense

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2002 11 | Understanding the Marketing Mix

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2002 10 | Understanding Your Customers Through Market Research

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2002 09 | Building a Successful Marketing Organization

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2002 08 | The Allure and Loathing of the Big Promotion

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2002 07 | And the Reason You Gave Me This Shirt Was . . . ?

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2002 06 | The Dangers of Marketing Cheap

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2002 05 | The Casino Marketing Plan: Objectives, Strategies and Tactics | Part 3

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2002 04 | The Situation Analysis | Part 2

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2002 03 | Developing a Casino Marketing Plan that Works | Part 1

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2002 02 | You Can't Manage What You Can't Measure

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2020 06 | Marketing Strategies for the New Era

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2020 04 | Understanding Comping Strategies

2020 03 | The Argument for Investing in a Mobile App

2020 02 | Measuring the Effect of Demand Marketing Programs

2020 01 | An Alternative Approach to Marketing Plan Development

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2020 09 | Rethinking Market Research in the Era of Covid-19

Contact

Klebanow

Consulting

8117 W Ford Avenue

Las Vegas, NV  89113

 

andrew@klebanowconsulting.com

m: (702) 845-7346

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