Advertising requires specific objectives and sound strategies. A key element of advertising strategy is to understand who the audience is. It is therefore incumbent on casino marketers to fully understand those audiences and craft advertising strategies that target each of them.
Andrew Klebanow
Indian Gaming Magazine
August, 2008
2021 6 | Emerging Trends in the Gaming Industry
2021 7 | Managing Customer Expectations in 2021
2021 8 | Another Lesson from the Pandemic
2021 10 | Ask Before You Dig
2021 4 | The Great Experiment
2021 1 | Lessons From 2020
2020 11 | Rethinking Smoking Policies During A Pandemic
2020 10 | An Introduction to Online Gaming
2020 09 | Rethinking Market Research in the Era of Covid-19
2020 06 | Marketing Strategies for the New Era
2020 04 | Understanding Comping Strategies
2020 03 | The Argument for Investing in a Mobile App
2020 02 | Measuring the Effect of Demand Marketing Programs
2020 01 | An Alternative Approach to Marketing Plan Development
2019 12 | Lessons From Visiting Over 900 Casinos
2019 07 | Building a Quality Hotel Experience
2019 06 | Rethinking the Premium Players Lounge
2019 05 | Rethinking Food & Beverage
2019 02 | The Road to Sports Betting
2018 07 | An Introduction to Sports Betting Organizations
2018 05 | If PASPA is Repealed, Then What?
2013 09 | Marketing Strategies That Get Results
2012 06 | How to Catch and Keep the Big Fish
2012 05 | Rethinking the Three-Tiered Rewards Program
2011 10 | How to Increase Gaming Revenue in an Economic Downturn
2011 05 | Emerging Issues in the Use of Free Play
2010 09 | Putting Problem Gambling in Perspective
2010 06 | Rapid Customer Feedback
2009 11 | Now is the Time to Prepare the Annual Marketing Plan
2009 09 | Improving the RFP Process
2009 07 | Don't Shoot the Messenger
2009 04 | Examining the Value of Free Play
2009 01 | Components of the Marketing Audit
2008 08 | The Six Audiences of Casino Advertising
2008 06 | Developing More Effective Promotions
2008 04 | The Complexity of Bonus Point Promotions
2008 02 | Happy Employees Make for Happy Customers
2008 01 | A General Manager's Eye View of the Casino
2007 12 | Integrating a Nightclub at Your Gaming Property
2007 11 | Measuring Slot Handle Performance
2007 10 | Planning for a new Buffet
2007 09 | Ten Ways to Make Your Rewards Program More Successful
2007 08 | Time is the Enemy of the Player
2007 07 | Adherence to Leadership Principles
2007 06 | How to Calculate the Player Reinvestment Rate
2007 05 | Making Nightclubs Work
2007 04 | What Can We Learn from Macau?
2007 03 | "New and Better" Works
2007 02 | The True Cost of Marketing
2007 01 | Designing a Tiered Player Rewards Program
2006 12 | What Players Really Want
2006 11 | The Challenges of Developing a Casino Resort
2006 10 | The Changing Role of the Casino Hotel
2006 09 | The Changing Face of Casino Marketing Programs
2006 08 | Striving for the Highest Standards in Casino Design
2006 07 | Ten Ways to Make Entertainment Profitable
2006 06 | The Coming of the Entertainment Superstore
2006 05 | Designing the Right Amenity Mix
2006 04 | Build Your House out of Bricks
2006 03 | Change is Bad, Change is Good
2006 02 | Taming the Marketing Beast
2006 01 | Why Expansion Projects Falter
2005 12 | What Makes a Casino Comfortable
2005 11 | Rising Gas Prices and the Possible Effects on Casino Visitation
2005 10 | The Benefits and Challenges of Master Planning
2005 09 | Be the Best Locals Casino You Can Be
2005 08 | E-Marketing to Casino Customers
2005 07 | Designing Effective Prospect Mail Programs
2005 06 | The Best Way to Communicate with Your Customers
2005 05 | Casino Restaurant Pitfalls
2005 04 | The Problem with Host Programs
2005 03 | Creating the Right Player Reinvestment Strategy
2005 02 | The Marketing Dashboard
2005 01 | The Socio-Economic Impact Study as a Tool for Casino Development
2004 12 | Harnessing Demographic Software to Improve Casino Marketing
2004 11 | Lessons from the Airline Industry
2004 10 | Customer Service Measurement Tools
2004 09 | Common Mistakes in Market Research
2004 07 | Selecting the Appropriate Ad Agency
2004 06 | First, Get the Product Right
2004 05 | Player Incentives: Don't Give the House Away
2004 04 | Delivering Outstanding Customer Service
2004 03 | Effective Billboard Design
2004 02 | Building Effective Promotions
2004 01 | Marketing's Role in the Design of the New Casino
2003 12 | But Did the Casino Make Any Money?
2003 11 | The Marketing Audit
2003 10 | A Behavior Based Approach to Market Segmentation
2003 09 | Must Be Present To Win
2003 08 | It's Labor Day, Again?
2003 07 | Vegas is Not the Competition
2003 06 | Dispelling the Myths of Cash Back
2003 05 | Database Segmentation Analysis
2003 04 | The Marketing Systems Manager
2003 03 | I Want a New Club
2003 02 | Mass Mail Versus Smart Mail
2003 01 | Choosing a Competitive Business Strategy
2002 12 | Bus Programs and the Abandonment of Common Sense
2002 11 | Understanding the Marketing Mix
2002 10 | Understanding Your Customers Through Market Research
2002 09 | Building a Successful Marketing Organization
2002 08 | The Allure and Loathing of the Big Promotion
2002 07 | And the Reason You Gave Me This Shirt Was . . . ?
2002 06 | The Dangers of Marketing Cheap
2002 05 | The Casino Marketing Plan: Objectives, Strategies and Tactics | Part 3
2002 04 | The Situation Analysis | Part 2
2002 03 | Developing a Casino Marketing Plan that Works | Part 1