Reference Library

Andrew Klebanow has authored a number of articles, white papers and research papers in the fields of gaming operations, market planning, human resources and gaming development.  His articles have appeared in the Cornell Quarterly and UNLV Hospitality Journal.  Mr. Klebanow has also written over forty articles for Indian Gaming Magazine

Academic articles

Cost-Effectiveness of Substance Abuse Treatment in Casino Hotels, The Cornell H.R.A. Quarterly, February 2002.

Developing the Casino Marketing Plan, UNLV Gaming Research & Review Journal, Volume 6, Issue 2.

Indian Gaming Magazine Articles

10 Ways To Make Entertainment Profitable

Allure And Loathing of Big Promotion

And the Reason You Gave Me This Shirt Was?

Be the Best Locals Casino You Can Be

Behavior Based Approach to Segmentation

Buiilding Effective Promotions

Build your House from Bricks

Building a Marketing Organization

Bus Programs and Common Sense

Casino Restaurant Pitfalls

Change is Bad and Good

Changing Face of Marketing Programs

Choosing a Business Strategy

Common Mistakes in Market Research

Customer Service Measurement Tools

Dangers of Marketing Cheap

Database Segmentation Analysis

Delivering Outstanding Customer Service

Design the Right Amenity Mix

Designing Effective Prospect Mail

Developing a Casino Marketing Plan

Developing a Casino Resort

Did the Casino Make Money

Dispelling Myths of Cash Back

E Marketing

Effective Billboard Design

First Get the Product Right

Harnessing Demo Software

I Want a New Club

It's Labor Day Again

Lessons from the Airline Industry

Making Nightclubs Work

Market Research

Marketing Audit

Marketing Plan Objectives, Strategies and Tactics

Marketing Systems Manager

Marketing the New Casino

Mass Mail Vs Smart Mail

Master Planning

Must Be Present To Win

Player Incentives Don't Give the House Away

Player Reinvestment Strategy

Rising Gas Prices

Selecting the Appropriate Ad Agency

Situation Analysis

Socio Econ Impact

Standards in Casino Design

Taming the Marketing Beast

The Best Way To Communicate to Customers

The Casino Hotel

The Entertainment Superstore

The Marketing Dashboard

The Problem with Host Programs

Tiered Reward Programs

Understanding the Marketing Mix

Vegas Is Not The Competition

What Can We Learn From Macau

What Makes a Casino Comfortable

What Players Really Want

Why Expansions Fail

You Can't Manage What You Can't Measure