From 1991-1993 he was Director of Marketing at Sahara Gaming Corporation’s Hacienda Hotel and Casino and Director of Marketing and Planning for the parent company’s Development Group. As a consultant to Horseshoe Gaming, Klebanow conducted an analysis of the gaming market in Tunica, MS and subsequently prepared its pre-opening business and marketing plans. In addition Mr. Klebanow wrote the opening marketing plan for the Horseshoe Casino in Bossier City, LA. Mr. Klebanow also worked as Director of Marketing for Alliance Gaming Corporation where he conducted the initial market research, consumer testing and marketing plan development for Gamblers Bonus, the industry’s first cardless slot club for the company’s Nevada slot route division. Gamblers Bonus was the first player tracking system that allowed customers to redeem bonus points for game credits at the machine. From 1996 to 1999 Klebanow was Vice President of Marketing for Santa Fe Gaming Corporation where he oversaw the marketing efforts for the Santa Fe Hotel and Casino in Las Vegas and the Pioneer Hotel and Gambling Hall in Laughlin, NV. His most recent position was that of Vice President of Marketing at Sam’s Town Hotel and Gambling Hall, where he oversaw the repositioning of the 22-year-old gaming property and the re-branding of its player rewards program. In addition, Mr. Klebanow is a periodic lecturer at Cornell University’s School of Hotel Administration and at the University of Nevada Las Vegas. He has participated on several panels at the World Gaming Congress, the Slot Managers Institute and at National Indian Gaming Association conferences. Mr. Klebanow’s academic research articles have appeared in Cornell University’s Hospitality Quarterly and University of Nevada, Las Vegas’s Gaming Research Journal. He also authors a monthly column in Indian Gaming Magazine. |